40 oz NYC has become synonymous with designing snapbacks that sell-out within a moment of dropping on the Internet. The designer's (Joel 'Van' Fuller) success has signified a changing tide—or regeneration—of the streetwear industry. 40 oz is a combination of high-end fashion and affordable wears made for an instant must-have product for the general public. Collaborating with streetwear giants such as Black Scale, Been Trill, Magic Stick, the brand has been seen on celebrities such as Rihanna and Kendrick Lamar.
